Duval Union Consulting is based on the foundation of DearMedia and Youmen. DearMedia was created in 2009 by Jo Caudron & Dado Van Peteghem. They grew the company into a team of 8 consultants and in 2015 they decided to become the heart of the Duval Union ecosystem. Youmen, founded by Frederic Vanderheyde & Carole Lamarque, was integrated in the Duval Union Consulting company soon after, to grow the Innovative Marketing expertise.
What we do
Digital TransformationReady for disruption?
Our unique methodology to help your company with its Digital Transformation.
Innovative MarketingCreate your unfair advantage
We sharpen your plans to implement new trends and create an advantage.
Social Media StrategyAccelerate your Social Media efforts
Start using Social Media the right way, we help you with the set-up/optimization.
Digital StrategyNeed a clear strategy?
We help you define an overall long-term approach for your online activities.
Influencer MarketingActivate your influencers
Boost the impact of social media on your go-to-market, business results and image.
Research Based Brand Positioninga solid base for building your brand strategy
A consumer validated scientific alternative to traditional “gut-based” positioning.
We help you solve business problems
We believe that everything we do should contribute to the current or future bottom line of your business.
We are thought leaders
We are opinion leaders and frequent Keynote speakers about Digital Transformation, Social Media, Mobile, Innovative Marketing,…
We are pragmatic and to the point
Consultants don’t need to be fluffy, we make things tangible and operational as strategy can’t succeed without good execution.
We practice what we preach
We are early adopters in everything digital and social. We love speaking from experience.
We use proven methodologies
We’ve designed our own methodologies, which we have enrolled and sharpened in numerous projects.
We are part of an ecosystem
We are a proud member of the Duval Union ecosystem, which gives us access to a large pool of expertise.
The latest from
On the 16th of September, Taxi drivers jammed Brussels to protest against Uber drivers. In June earlier this year, weRead more
Traditional media are eroding, their future is uncertain and brands are looking for alternatives to transport their messages: their website,Read more
You have undoubtedly heard countless references to Generation Z, Millennials, Baby boomers, etc. and how these different generations approach digital,Read more0
We've analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities andRead more
In word shaped by Innovative Marketing, a conventional approach to strategy underlies the assumption that management is able, thanks toRead more
Digital Transformation Book
Jo is active in the online world for over 2 decades. He (co-)founded over a dozen of internet-related companies.Read More
Dado helps companies build sustainable digital & social strategies. He is co-author of the Digital Transformation book.Read More
Carole is passionate about Strategic Marketing, launching innovations and new technologies.Read More
Frederic is driven by client-centric Marketing & Communication. He was a top manager in international agencies.Read More
Klaus is a seasoned marketing, research & communications expert, he takes great pride in delivering results for brands.Read More
Marc has a powerful network across the globe from his international jobs at IBM, Microsoft, MSN and IPG Mediabrands.Read More
As Chief Digital Officer, Jeroen supports organisations in embedding technologies in the fabric of their business.Read More
Helena has 10 years of experience in digital marketing. Sharing an e-commerce passion with our retail clients.Read More
Florence has 20 years of experience in digital agencies. She is in charge of our project planning and mindfulness.Read More
Ilse acquired her experience as a strategic planner for A brands at Duval Guillaume and Havas Worldwide.Read More
Sam interned with DearMedia to help write the Digital Transformation book and joined the team after graduating.Read More
Nick joined the team immediately after interning at DearMedia and graduating from his communication studies.Read More
Want to take your company to the next level?