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Our handcrafted digital stories and thought leadership

Today it’s still difficult to understand blockchains The business people that picked up on the hype sometimes spread misinformation, while

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Whether you're a startup or an existing company launching a new venture, you have to find a way to make money. When

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In a time where everybody talks about technology and putting the customer first, many organisations forget about taking their core

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In 2015, Renault Trucks Belux asked us to guide them in their Digital Transformation. As a market company it can

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The finance sector and specifically banks, have been under a lot of pressure over the past years. Alongside the market

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Last month, Airbnb CEO Brian Chesky took to Twitter to ask people what Airbnb should launch in 2017. One of

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With #walkthetalk the people behind Duval Union Consulting share insights about digital transformation, disruption, social media and trends. We want

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De Persgroep was one of our first Digital Transformation clients, as media was one of the first sectors to feel

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Around November 2015, we worked together with CapitalAtWork, an Asset Manager, to help them with their future vision and Digital

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(Food) Retailers, wouldn't it be convenient if you could get rid of the whole checkout part of your store? Brands,

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In 2015, Volvo Trucks Group Belux asked us to guide them in their Digital Transformation. We helped them create their

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When you write a book on Digital Transformation, you might be lucky enough to get invited to speak abroad every now

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Look at the picture below. A simple lead pencil, an everyday tool. Yet no single person on Earth is able

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Whenever you meet new people, you often start with the casual “what do you do?” conversation. For me that sounds

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Whoever thought that Digital Transformation was just another project, with a clear start and end date, may need to think

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In the ever-changing world of Innovative Marketing, Content marketing turns to be very challenging. While it is quite harsh to

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Does your product has market fit? To answer such a relevant question, one should first of all define the core

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Disruptive Innovation stands as a key element of Innovative Marketing. Every type of company, from the smallest to the largest,

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Digitalisation remains an insightful Innovative Marketing transformation. Whether it is on long-term basis or a short-term, organisations rely on realistic

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The role of the Chief Digital Officer is quite new, but has seen tremendous growth over the past few years.

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Why you need Reverse Mentorship Do you feel you need to step up your digital game to cope with the

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Most banks are currently investigating or “leveraging blockchain”. Some of them are even testing “use cases” to go beyond the

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The last few years we've worked closely together with hundreds of big (international) corporates and dozens of disruptive startups. We've

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Over the past decade, e-commerce has evolved a lot, driven by the rise of the Internet and smartphones. Shopify and

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The challenge of every marketer today is to communicate in a very noisy world. They rely on how clearly and

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Whenever marketers refer to Influencer Marketing, they lay emphasis on identifying their influencers before starting to measure their activity and

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It is almost impossible in today’s world to design a innovative marketing plan without taking into account Influencer Marketing. Each

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The following websites and apps cover a wide array of topics ranging from science, art, and technology topics amongst other. You will

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Automakers and tech companies are in a rat race to bring safer and more useful smartphone-style interfaces to cars. How

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In fact, though it was not expected from publishers like the New York Times, Facebook Instant Articles are becoming more

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In one of our blogposts, we wrote about how Digital-first players aim for market share, not short-term profits. One of

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In today’s world where mobile is key for Performance Marketing, and by the way in Innovative Marketing, it is estimated

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In each sector you see the same mistakes, always in the same scenario: Stage 1: "The disruption will be alright"

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Having a great time at Tomorrowland, skydiving from a helicopter, visiting the pyramids of Gizeh. All of them: bucket list material. If

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Thursday March 10th, Dado Van Peteghem was asked to give a presentation at Comm'af, Limburg: a cooperation between Voka Limburg

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During the late 18th and early 19th centuries Industrial Revolution, one new dynamism has brought about dramatic change to the

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Every now and then, we organize an Experience Monday to broaden our minds and to stay up to date with

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On Wednesday February 24th, Nick Vinckier was asked to give a presentation at VIVES, Kortrijk for the students event management.

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By trying to embrace a new Innovative Marketing strategy in retail, marketers are able to meet targeted consumer needs such

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YouTube has turned into a key component of Innovative Marketing, and this is mainly due to its estimated audience of

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How can your organization create meaningful change in the world if it doesn't know what the world is going to look like?

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Innovative Marketing: Setting up your Strategic Plan A strategic plan is essential for any business as part of your Innovative

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Dado Van Peteghem was asked to give a (Dutch) presentation at VDAB last week. We didn't want you to miss out

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We’ve been talking about Digital Transformation for years now, and 2015 was the year in which it finally went mainstream,

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Update: We hebben reeds een kandidaat gevonden, bedankt aan iedereen voor het delen en de interesse! Op zoek naar een

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A few weeks ago Jo Caudron spoke about managing digital transformation in Real Estate at CIB Vastgoedcongres 2015. The conclusion:

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Monetizing your website in 2010 was easy. But it’s a lot harder now and it will only get worse by

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On 15 november 2015, Dado Van Peteghem was asked to give a keynote presentation at the Digital First 2015 conference

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On the 17th of September, Jo Caudron gave a presentation in the VIP lounge at Tech Data’s #meetit15 event. Jo spoke

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Some time ago we helped Torfs with their digital transformation. Torfs is a a Belgian retailer in shoes and has

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Last week, Dado Van Peteghem gave the audience at Digital First 2015 a clear message: Stop limiting yourself by only

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On the 16th of September, Taxi drivers jammed Brussels to protest against Uber drivers. In June earlier this year, we

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Traditional media are eroding, their future is uncertain and brands are looking for alternatives to transport their messages: their website,

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Virtual Reality is described as one of the “Next big things” by the media, but all the abusers of “the

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You have undoubtedly heard countless references to Generation Z, Millennials, Baby boomers, etc. and how these different generations approach digital,

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We've analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and

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In word shaped by Innovative Marketing, a conventional approach to strategy underlies the assumption that management is able, thanks to

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Voted 2012 overall winner of CMO Survey Award for Marketing Excellence by word’s top marketers, Apple’s success has been subject

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Innovative Marketing  | YouTube Ads leverage swap From TV to Digital Video Creative ideas have engendered great YouTube ads. But

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Dearest clients and friends, “Standing still is moving backwards.” We don’t know who first said these powerful words. Some say

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The Innovative Marketing Guide to successful LinkedIn Advertising LinkedIn has turned into the word best-in-class B2B and B2C advertising hub linking the

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Advertising into a new Innovative Marketing Era The advent of the Internet has given birth to a major Innovative Marketing component: innovative

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Innovative Marketing Insight: The challenge now is to implement Digital Transformation Digital Transformation is gaining momentum in line with Innovative Marketing and

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Marketing Innovation Insight: Micro Moments shape our decisions and preferences Mobile has brought tremendous change in our life and it

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Infographics seen as one of the best-in-breed Innovative Marketing solutions Visual content is growing more and more popular in terms

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Top Tips to improve your Twitter Followers count for a successful Innovative Marketing Strategy Being a must-have component of a

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Is Tesla embracing a Disruptive Innovation Strategy? The Big Bang Disruption in Innovation Marketing is hard to apply in Tesla’s

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Marketing Innovation: What really matters to marketers? The Marketing profession has changed more in the last 2 years than in

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Innovative Marketing Tools | Top 10 Content Promotion Tools As regards to Innovative Marketing, without effective promotion, Content marketing does not

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Within the scope of Innovative Marketing lies the Blue Ocean Strategy, a business theory based on the assumption that companies

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Regarding Innovative Marketing, there’s an incredible amount of information and insight out there for anyone looking to grow a business,

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Eureka! It seems that advertisers have found the magic formula! Successfully targeting users via multiple devices making great use of

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Nowadays, and very often we have the sensation that technology companies have lost their motivation when it comes to Innovative

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Within this new era guided by Innovative Marketing, as a result of the poor reputation which email marketing conveys with

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Generally speaking, innovation is driven by a simple motto: thinking outside the box. This also applies to Innovative Marketing. It

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Although Marketing Automation offers enormous potential benefits in terms of Innovative Marketing, only 30% of marketers claim to be satisfied with

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The cross-channel delivery of integrated marketing messages to consumers is perhaps the world most influential integrated marketing communications proponent. The

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Regarding Innovative Marketing, labs are too often perceived as golden geese and quite frequently, expectations are not met. The insight

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Marketing Automation software is being more and more sought-after in most businesses whatever their size. They are often part of the

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