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Amazon will drive 50% of supermarkets into bankruptcy. Why is this a likely scenario? Scenario planning exercises are the best way to assess and visualise possible future scenarios. Companies can only define a sharp strategic action plan when they have a clear vision of the future. It is extremely likely that Amazon is planning an all-out

digital readiness

The telecommunications (telco) industry is seeing clear signs of disruption for some time now. The industry is continuously feeling the pressure from the freeconomy (Facebook messenger, WhatsApp, Skype,…), the rise of voice interfaces and struggles to deliver value adding services (OTT) that are better received than those of the digital competitors. They are feeling the

Understanding Audience with Four Generations
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