When did it become clear Chalhoub Group needed to start their Digital Transformation Strategy?

Eight months ago, we started working together with luxury player Chalhoub Group in Dubai on their digital transformation. Chalhoub Group is the leading partner of luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the beauty, fashion and gifts sectors regionally.

But even this grand retailer was feeling the urgency to transform digitally. So we thought it would be interesting to sit down with Co-CEO Patrick Chalhoub and their Chief Transformation Officer Rania Masri and talk about when they felt this urgency to transform.

In this 5-minute-video below we sat down with Co-CEO and CTO to talk about the start of their Digital Transformation Journey.

>> Read about our joint venture with Chalhoub Group here.

About Duval Union Consulting

We are new-style management consultants focusing on transforming and growing organizations in a digital-first world with offices in Europe and the Middle East. New-style? Co-created business strategy, custom-made transformation trajectories and actual experienced business advisors are only some of our differentiators and why clients love to work with us. We design the future of your business together.

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