On a weekly basis we’ll highlight 4 articles that caught our attention while doing our research. We’ll show you key events or trends in the digital world that you shouldn’t have missed this week. All articles were gathered and processed in our Trendbase tool.
Carlings launches digital-only Capsule Collection
Scandinavian retailer Carlings has launched a new capsule that only exists digitally. Titled “Neo-Ex,” the collection works by users uploading a posed picture of themselves. Once the picture has been uploaded, and the digital pieces purchased, Carlings’ team of 3D designers fit the clothes to the image to make it appear that the user is wearing the pieces in real life.
As well as being influenced by the impact of social media, “Neo-Ex” is also intended to reduce waste. Due to being digital-only, the collection is described as being “completely without negative environmental impact.”
Ahold Delhaize introduces its own digital media lab
With the ongoing rise of e-commerce, grocers have more reason and access to technology than ever to leverage customer data to personalize the shopper experience. Digital media services make it easier for grocery companies to boost online traffic and sales, grow revenue and help suppliers maximize their online marketing dollars.
Ahold Delhaize has been heavily focused on technology and digital efforts lately, announcing plans to double online sales in the next few years and unveiling its investment in robotics. It’s clear that the company is serious about expanding its e-commerce capabilities and utilizing every digital tool possible to strengthen its position.
Large ‘Tesla ships’ all-electric container barges are launching this autumn
The Dutch company Port-Liner is building two giant all-electric barges dubbed the ‘Tesla ships‘. The company announced that the vessels will be ready by this autumn and will be inaugurated by sailing the Wilhelmina canal in the Netherlands.
The 100 million-euro project supported by a €7m subsidy from the European Union is expected to have a significant impact on local transport between the ports of Amsterdam, Antwerp, and Rotterdam.
New ways of working in the company of the future
Peter Thomson argues that firms are still applying Industrial Age working practices to the new Information Age work patterns. Organizations are still run as hierarchical command systems in a world of networked individuals and self-employed entrepreneurs. Today we are in the middle of the Information Revolution, facing fundamental changes to the way we live and work. The difference is that the current revolution is bringing as much change in a decade as was spread over a century last time.
Thomson states that the main issues pushing this tsunami of change are flexible/smart working and increasing demand for work/life balance and job satisfaction. In order for this transformation to work well, nothing less than a revolution in management practices must happen.
All trends were gathered and processed in Trendbase. Trendbase is a tool that helps you to gather and categorize industry trends, identify those trends and add context to them and to share that knowledge within your organization to inspire and educate people.
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