The 3 Types of Corporate Venturing – Earn, Learn, Turn

Corporates often wonder: “How do we set up an acceleration program?”, “How do we engage with the startup ecosystem?” or “How can we invest in startups?”. We believe this is the wrong starting point.

The “why” comes before the “how” question.

Once that is made clear, the how of collaboration is on the table. Yet collaboration comes in different shapes and sizes. There is a spectrum of collaboration possibilities where corporates and SMEs can successfully engage with startups and scaleups.

The choice made has an impact on operating time frames, decision-making processes, the size and nature of investments, degree of commitment and ownership (of intellectual property). The decision to develop, collaborate or invest in startups with the aim of accelerating or bringing innovative products or services to the market has a high impact on the company’s strategy.

The interplay between startups and corporates can take many different forms, from non-equity to equity-based interactions. Each model is characterized by its partnering degree and has its own unique characteristics.
There is no single ideal model for Corporate Venturing; the appropriate model depends on the strategy, industry and market, all of which are subject to change. It’s best for a corporate to mix the different approaches and methods into a single strategy.

Most importantly, corporations need patience and commitment to make Corporate Venturing work.

Those corporations that succeeded in their corporate venture approach using the right mix and commitment, gained exceptional market intelligence, unique access to leading-edge innovation, and a growth engine far beyond their own internal capabilities.

If you struggle to find a starting point for your Corporate Venturing, we’ve made a video to help you find your type of corporate venturing. Simply start by picking your main objective – EARN (financial KPI), LEARN (educational KPI) or TURN (transformational KPI) – and follow the steps towards the type of CV that suits you best.

Corporate Venturing Book

Book Corporate VenturingThe newest book of Dado Van Peteghem (from Duval Union Consulting) and Omar Mohout (Sirris) provides insights in the different strategies and tactics to accelerate innovation and growth through collaboration, as well as plenty of cases as examples where these methods are successfully applied. It’s a no-nonsense, ready-to-apply comprehensive guide for creating and reviewing your corporate venturing strategy as a strategic instrument to thrive in this fast changing world.

The book will provide guidance, insights, perspective and inspiration for anyone that has an interests in corporate venturing as a strategy to accelerate growth. Whether you are a large corporate or an upcoming player in the market.

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About Duval Union Consulting

We are new-style management consultants focusing on transforming and growing organizations in a digital-first world with offices in Europe and the Middle East. New-style? Co-created business strategy, custom-made transformation trajectories and actual experienced business advisors are only some of our differentiators and why clients love to work with us. We design the future of your business together.

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