You have undoubtedly heard countless references to Generation Z, Millennials, Baby boomers, etc. and how these different generations approach digital, but what does this really mean for your business? How do you keep attracting all of these people to your offering now that some people shop online more and visit less stores, while others don’t use modern technologies.
This is a complex problem both incumbents and challengers are facing in every industry. We believe all companies need to address this problem during their Digital Transformation, to avoid losing important demographics to their (new) competitors.
Here is our take on how you can do that: