Mobility Digest


On a Monthly basis we’ll highlight 6 articles that caught our attention while doing our research. We’ll show you key events or trends in the Mobility industry that you shouldn’t have missed this week. All articles were gathered and processed in our Trendbase tool.

73 Mind-Blowing Implications of Driverless Cars and Trucks


Uber just announced that it ordered 24,000 self-driving Volvos. Tesla recently released an electric, long-haul tractor trailer with extraordinary technical specs and self-driving capabilities. Furthermore, Tesla also announced what will probably be the quickest production car ever made. Google just ordered thousands of Chryslers for its self-driving fleet.

In September 2016, Uber had just rolled out its first self-driving taxis in Pittsburgh, Tesla and Mercedes were rolling out limited self-driving capabilities and cities around the world were negotiating with companies who want to bring self-driving cars and trucks to their cities. Since then, all of the major car companies have announced significant steps towards mostly or entirely electric vehicles, more investments have been made in autonomous vehicles, driverless trucks now seem to be leading rather than following in terms of the first large scale implementations and there’ve been a few more incidents.

Read more about the implications of driverless cars and trucks here

Lime bikes and scooters on Google Maps

Lime Scooter

Starting this week, you can see nearby Lime scooters, pedal bikes and e-bikes right from the transit tab on Google Maps in over 80 new cities around the world. When you need to travel short distances or that last mile, Google Maps can tell you if a Lime vehicle is available, how long it’ll take to walk to the vehicle, an estimate of how much your ride could cost, along with your total journey time and ETA.

Read more about Lime scooters and bikes on Google Maps here

D’Ieteren saves Zipcar with Poppy


Through its car sharing subsidiary Poppy, D’Ieteren saves the soon-to-be-dead Zipcar. Activities will be merged by May, thus expanding Poppy’s reach to Brussels. The company’s aim is to offer a comprehensive range of clean cars, electric mopeds and scooters on a free-floating base.

In January, Avis Budget Group announced it was pulling the plug on its free-floating car sharing company, Zipcar, in Brussels, Paris and Barcelona as of February 28th. Yet, in Belgium, Volkswagen group importer, D’Ieteren, saves the day for the seven employees and some 20.000 users. The group jumped on the opportunity to expand the activity of Poppy to Brussels.

Read more on how D’leteren plans to save Zipcar here

Chinese bet on electric to conquer Western car market


With the Chinese market dropping, local car manufacturers are looking to expand to other markets, such as North America and Europe. To probe the latter, some have chosen to present futuristic electric concepts at the Geneva Motor Show.

For the first time in twenty years, Chinese market sales have dropped. In 2018, the market lost 2,8% with 28,1 million cars sold. Yet, electric and hybrid cars are experiencing a huge growth (+62%) in the land of the red dragon while they only weigh at 4% in the worldwide market. To conquer western markets, Chinese carmakers are betting on electric power.

Read more on how the Chinese Bet on electric power

VW says driverless vehicles have limited appeal and high cost


Fully autonomous vehicles will take at least another five years to perfect, with the cost and complexity of rolling out the technology globally serving to undermine the business case, Volkswagen’s head of commercial vehicles said.

Autonomous cars require high-tech infrastructure, hugely expensive lidar and radar systems, as well as pricey deals with cloud computing and mapping providers, VW’s Thomas Sedran told Reuters on the sidelines of the Geneva motor show.

Read more about VWs take on the development of completely driverless vehicles

Tesla has a self-driving strategy other companies abandoned years ago


An overhaul to Tesla’s Autopilot webpage might represent the clearest acknowledgment yet that the company has failed to deliver on Elon Musk’s ambitious vision for a self-driving future.

“You will be able to summon your Tesla from pretty much anywhere,” Musk wrote in July 2016. “Once it picks you up, you will be able to sleep, read or do anything else enroute [sic] to your destination.” Indeed, he predicted, Tesla customers with full self-driving capabilities will be able to have their cars join a ride-hailing network in order to “generate income for you while you’re at work or on vacation.”

In January 2016, Musk predicted that Tesla cars would be able to drive autonomously coast to coast “in ~2 years.”

Needless to say, this hasn’t happened. And after more than two years of peddling unrealistic visions of Autopilot’s future, Tesla’s Autopilot page has finally been updated to reflect that reality.

Read more about Tesla’s self-driving strategy here

About our Mobility Slide Deck

Slide Deck Future of Mobility

There is already a lot written about the future of mobility, mostly from a digital transformation perspective and how technological evolutions are shaping the future.

In this vision slide deck we will show you the bigger picture.


About Trendbase

Trendbase LogoAll trends were gathered and processed in Trendbase. Trendbase is a tool that helps you to gather and categorize industry trends, identify those trends and add context to them and to share that knowledge within your organization to inspire and educate people.

We are new-style management consultants focusing on transforming and growing organizations in a digital-first world with offices in Europe and the Middle East. New-style? Co-created business strategy, custom-made transformation trajectories and actual experienced business advisors are only some of our differentiators and why clients love to work with us. We design the future of your business together.